Is 2013 the year that you become the social media mastermind that your brand desires? Before you jump head first into your company’s Twitter feed, take a look at these four silly mistakes some of our favorite brands make and learn how you can avoid them on your way to becoming a Twitter superstar.
1) Being Too Human
You are a human. Your brand is not. Your brand doesn’t eat lunch, get headaches or get stuck on the subway during rush hour. So why are you tweeting about tuna salad and horrible commuts? A non-corporate tone can be good; just don’t take it too far.
My favorite example of a brand acting a little too human on Twitter comes from the account of a local Mexican restaurant. I follow the account because I love their burritos and they often offer web-only specials right around lunchtime. The account also features tweets like “What a workout! @TheGym” and “Waiting for my flight at Logan Airport.” I didn’t know that restaurants could fly.
While these tweets are inoffensive, they add nothing to the business’ value and, frankly, make the social media manager look silly. If you’re managing your brand’s twitter account, share things like sales and interesting news updates, but keep the post about your new diet to yourself.
2) Being Too Quiet
In 2013 it’s nearly impossible to manage a successful brand without a Twitter account. Customers just expect you to have one. Unfortunately, very few small businesses can afford to hire experienced social media managers. This leaves their social media spaces barren wastelands that produce a tweet or two a month.
Just having a Twitter account is not enough! In fact, having an account with just a few posts over several months actually looks much worse to potential followers than having no account at all. While you may not have time (or content) to fill daily posts, make a post every other day or even every third day. If you can’t come up with at least two worthwhile tweets a week, it may be time to rethink your brand’s marketing strategy.
3) Being Too Loud
While posting on a regular basis is important to the health of a brand’s social media, it is important not to get carried away. More than a few tweets a day can quickly become annoying to even your most dedicated followers. If you have great news to share, share it. If you think it can wait, it can wait.
4) Being Immature
This is so silly, but I still see it all the time. Businesses, many of which offer very serious (read: expensive) products, send out tweets like this, “GZ on 26 @Kenny! HBD 2 U” (Congratulations on turning 26, Kenny! Happy birthday to you.”)
This kind of shorthand is absolutely unacceptable from any business, no matter what kind of products or services it offers. Twitter offers a limited amount of space to get a message out and inexperienced users can struggle to get their point across, but tweeting like a Belieber is never the answer. Instead, try shortening links or taking out any overly descriptive language that isn’t absolutely necessary to get your message across. If you’re stuck, you can always break your message up into separate tweets, but if you find yourself sending out tweets back-to-back on a daily basis it may be time to revise your brand’s messaging altogether.
What twitter mistakes have you noticed recently? Let us know in the comments below!