5 Ways to Leverage Spring For Social Media Success

As the winter comes to an end and temperatures begin to rise, the fans and followers of your brand will slowly begin to put down their blankets and laptops and head outside to enjoy the beautiful springtime weather. How can your brand keep their attention while they’re out hiking, on a picnic or working on their tan?


1) Get Outside 

Your team has been cooped up in the office all winter, too. It’s time to get outside and take advantage of the warm weather. Share photos on Instagram and tweet about all of the activities that your team is enjoying now that the sun is still up when the workday ends. The culture of springtime is fun and energetic, make sure that you’re sending tweets and Facebook posts to match.


2) Promote a Photo Contest

Photo contests work well during the winter months, but they take on a whole new life once the weather warms up. Especially if your brand is connected to an environmental mission, inspiring your followers to share photos of the nature around their homes will keep your brand on their minds during their next hike or evening stroll. Not only will a photo contest keep your brand top of mind, it will also provide you with the bonus of having beautiful images to post, share and retweet.


3) Show Support for Your Community

Many areas around the country seem to go into hibernation over the winter months; there just isn’t much to do. In the spring these communities start to wake up and come back to life. Tweet about outdoor events in your neighborhood or share photos of your products being featured at a local farmer’s market. Show your support for a local nonprofit 5K-road race or volunteers cleaning up a local park. Remember, being a positive member of your community is just as important for national companies as it is for small businesses; everyone likes a good neighbor.


4) Rethink Your Social Media Schedule

As the weather starts to warm up, the sun sets later in the day and kids finish up the school year your followers’ schedules may drastically change. During the winter your fans spend a lot more time in front of the computer screen and staring at their phones, so a targeted social media schedule isn’t as vital to your success. In the springtime, you need to make an effort to determine when your followers are most likely to be paying attention and when they are most likely to be busy somewhere else. Even a great tweet or photo will barely make a dent if there’s no one there to see it.


5) Design a Springtime Activity Around Your Product or Mission

For some products, such as skis or wool sweaters, this is easier said than done. For most products, however, a little creativity could go along way. For example, if you’re representing a brand of candles, inspire your followers to keep candles out on the patio or bring one along on a romantic picnic. If you represent a clothing brand, mention that you have the perfect item for those cool spring evenings. If your brand offers a service, promote a free outdoor class, show or even just a meetup.  This may be the perfect opportunity to share a new use for your product or permanently connect your product with a spring activity. You can’t have springtime baseball without Ballpark Franks and you can’t have a barbecue without Coca Cola. What activities do your fans absolutely need your product for this spring?

How has your brand taken advantage of springtime social media? Leave a comment below and share your story.

Image By Eric Hill from Boston, MA, USA (Spring has sprung) [CC-BY-SA-2.0], via Wikimedia Commons.

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