Corporate Social Responsibility

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5 Social Good Startups to Watch in 2014

In 2013, top startups helped their customers buy fresh food through the mail, share their cars and enjoy delicious cider. We predict that 2014 will be a breakout year for startups dedicated to social good. Working for the social good can mean a lot of different things, but it’s generally defined as activity that promotes [...]

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4 Way to Avoid Greenwashing Your Eco Friendly Brand

In a marketplace where customers put a lot of thought and effort into buying eco friendly and mission-driven products, being accused of Greenwashing can put a permanent stain onto an otherwise spotless reputation. “Greenwashing” is the practice of creating false or misleading marketing in order to promote a product as being more eco friendly than it actually is. Not [...]

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Rewarding Your Fans for an Eco-Friendly Pledge

Earlier this month Coca Cola asked its UK customers to take a pledge to reuse or recycle their soda bottles and cans. The brand launched the “Don’t Waste. Create.” website, sharing ideas for how customers could reuse and repurpose Coke bottles instead of throwing them away.

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McDonald’s French Fries: Transparency Gone Bad?

Last spring, McDonald’s restaurants launched a campaign aimed at being more open, honest and transparent with its customers. Included in this campaign are “Our Food, Your Questions” videos on the brand’s YouTube channel. In these videos, the company answers questions submitted by its customers via social media. While the videos have been around for over [...]

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The 5 Must-Have Qualities of Successful Mission-Driven Brands

There are hundreds of mission-driven brands out there competing for consumers’ attention. Why are some successful, profitable and long-lasting while others quickly fade away? Here are the 5 Qualities a Mission-Driven Brand must embrace in order to achieve long lasting success.   Authenticity A great mission-driven brand separates itself from the competition by promoting a [...]

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Top 5 Reasons Eco Friendly Companies Fail at Green Marketing

Over the past several years, consumers around the globe have begun to make an effort to act and shop in a more environmentally friendly manner. At the same time, we’ve seen companies respond with new products and offers to entice these conscious consumers. “Green” and “Eco Friendly” marketing campaigns seem to dominate media. Multinational companies are touting [...]

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What I Wish I Had Done in College: Get Involved in Sustainability

Now that I’m a college graduate, I can take a moment to look back and think about the things I wish I had done during my time there . More and more, one thing stands out: I wish I had gotten involved in sustainability sooner. When starting college as a freshman at the University of [...]

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4 Ways to Balance Mission and Sales

One of the most common questions we receive from clients is how can they can balance their social or environmental mission with their desire to profit. It’s a good question, because in many instances the more they sell, the more impact they can have. Below are our four ways we have seen work that can [...]

5 Ways to Avoid CSR Disasters

1) Choose a Cause Close to Home When choosing a cause to support it may feel like the best plan of action is to jump onto the trendy cause of the day and ride major press coverage of the issue to CSR glory. Unfortunately, it’s not that easy. True CSR isn’t about jumping on the [...]

Top 5 Groundbreaking CSR Reports

A greater number of CSR reports are released each year and it is increasingly important that those reports are ground-breaking, interesting, and comprehensive.  Brave One recently highlighted the Top Innovative CSR Initiatives and below we profile five companies that have presented their sustainability reports in a unique and disruptive manner. Vodafone: As one of the [...]