Over the past several years, consumers around the globe have begun to make an effort to act and shop in a more environmentally friendly manner. At the same time, we’ve seen companies respond with new products and offers to entice these conscious consumers. “Green” and “Eco Friendly” marketing campaigns seem to dominate media. Multinational companies are touting [...]

One of the most common questions we receive from clients is how can they can balance their social or environmental mission with their desire to profit. It’s a good question, because in many instances the more they sell, the more impact they can have. Below are our four ways we have seen work that can [...]

Social media is now an established part of marketing for business. Many brands are following the best practices and have determined the value social media has in growing their business. But what if there was a couple of techniques that could help grow your business that you didn’t know about? Below are four ‘secret’ ways [...]

Now that we’ve said “goodbye” to 2012, we are all wondering what changes we can expect for green marketing in 2013. Based on our research, experience, and many of the macro trends of last year, below are five predictions we estimate will be big in green marketing in 2013: Green Goes Mobile: Being green, convenience, [...]

We recently highlighted 10 eco-friendly retailers crushing it on social media, and here we simplify our favorite tips into 3 simple commandments that if executed, will bring social media success. Below we explain why these rules work, how to implement them, and showcase a company that does a fantastic job utilizing them.

We recently published the first part of this series, 5 Eco-Friendly Retailers Crushing It on Social Media And Why. Here are 5 more awesome retailers that know exactly how to harness social media to spread their message and build brand awareness. Earth’s Best: Engaging Fans through Facebook Earth’s Best provides a full line of organic [...]

We like to keep track the latest eco-friendly marketing trends and have noticed a couple of brands that do a great job harnessing social media for both mission and business gain. Below are five brands we think are crushing it with social media and the reasons why. Abe’s Market: Connecting Consumers to Brands Through Storytelling This online [...]

Susan McPherson, a Vice President with communications firm Fenton, said, “The mantra of corporate social responsibility is transparency and open communications, and social media channels like Twitter can lend credibility to these communications.” No longer are the days where corporate social responsibility is spoken about solely during the release of an annual report. CSR and [...]

Attention friends of Brave One! Brave One has submitted a presentation to South by Southwest Eco, a conference taking place in Austin Texas this Fall from October 3-5. SXSW Eco features sessions from experts in the public, private and academic sectors committed to finding solutions for a sustainable world. This is where you come in: [...]

Who are the top innovators and trend-setters in the world of sustainability? Who is creating and leading today’s most mission-driven brands? We are proud to present this list of 25 Sustainability Rock Stars. We hope they help to inspire those of you who are interested in growing your companies in a responsible, sustainable manner!     [...]