As the marketing manager of a mission-driven business working with a shoestring budget, you are under constant pressure to get your message out there without breaking the bank. Luckily, Google AdWords and similar pay-per-click advertising systems are an affordable way to share your message, learn more about your audience and, if managed correctly, sell your [...]

As the winter comes to an end and temperatures begin to rise, the fans and followers of your brand will slowly begin to put down their blankets and laptops and head outside to enjoy the beautiful springtime weather. How can your brand keep their attention while they’re out hiking, on a picnic or working on [...]

Last weekend, Instagram made me cool. Really cool. Following a hard-fought 22-point playoff loss, the team of 12-year-olds that I coach in a local basketball league was celebrating with an end of it season barbeque. When it came time for team photos, I took out my phone and said, “This one’s for Instagram.” “Coach, you [...]

Last month many businesses sent out Academy Award related tweets and Facebook posts. In the week leading to the show, brands shared predictions and party ideas. After the show was over they tweeted congratulations to winners and, in rare cases, disappointment over the results. What was your brand saying before, during and after the awards [...]

Is 2013 the year that you become the social media mastermind that your brand desires? Before you jump head first into your company’s Twitter feed, take a look at these four silly mistakes some of our favorite brands make and learn how you can avoid them on your way to becoming a Twitter superstar. 1) [...]

We are often asked about how the approach to online public relations differs from the old-school PR approach for traditional media. Here are some table stakes guidelines for startups looking to create online buzz around their products or services. 1. Drop your “old-school” notions of PR. The traditional method of distributing a press release to [...]

Social media is now an established part of marketing for business. Many brands are following the best practices and have determined the value social media has in growing their business. But what if there was a couple of techniques that could help grow your business that you didn’t know about? Below are four ‘secret’ ways [...]

Now that we’ve said “goodbye” to 2012, we are all wondering what changes we can expect for green marketing in 2013. Based on our research, experience, and many of the macro trends of last year, below are five predictions we estimate will be big in green marketing in 2013: Green Goes Mobile: Being green, convenience, [...]

We recently highlighted 10 eco-friendly retailers crushing it on social media, and here we simplify our favorite tips into 3 simple commandments that if executed, will bring social media success. Below we explain why these rules work, how to implement them, and showcase a company that does a fantastic job utilizing them.

We recently published the first part of this series, 5 Eco-Friendly Retailers Crushing It on Social Media And Why. Here are 5 more awesome retailers that know exactly how to harness social media to spread their message and build brand awareness. Earth’s Best: Engaging Fans through Facebook Earth’s Best provides a full line of organic [...]