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	<title>Brave One Agency</title>
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	<link>http://braveoneagency.com</link>
	<description>Digital Marketing For Sustainable Companies</description>
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		<title>Activating Sustainability: Engaging Consumer Commitment, Ownership, and Investment</title>
		<link>http://braveoneagency.com/activating-sustainability-engaging-consumer-commitment-ownership-and-investment/</link>
		<comments>http://braveoneagency.com/activating-sustainability-engaging-consumer-commitment-ownership-and-investment/#comments</comments>
		<pubDate>Sat, 19 May 2012 18:56:03 +0000</pubDate>
		<dc:creator>Jesse</dc:creator>
				<category><![CDATA[Brave One Buzz]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=2573</guid>
		<description><![CDATA[Sustainability&#8230;.Activate! If only it were as easy as the Wonder Twins always made it seem! This June Lukas and I will be acting as guest editors for Sustainable Brands Editorial Issue in Focus. The issue for the month of June is Activating Sustainability: Engaging Consumer Commitment, Ownership, and Investment in Sustainable Brands. We would like to publish your [...]]]></description>
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<p>Sustainability&#8230;.<em>Activate!</em></p>
<p>If only it were as easy as the <em>Wonder Twins</em> always made it seem! This June Lukas and I will be acting as guest editors for <a href="http://www.sustainablebrands.com/news_and_views/june2012/activating-sustainability-engaging-consumer-commitment-ownership-and">Sustainable Brands</a> Editorial Issue in Focus.</p>
<p>The issue for the month of June is <em>Activating Sustainability: Engaging Consumer Commitment, Ownership, and Investment in Sustainable Brands. </em>We would like to publish your thoughts, interviews, and case studies on how leading brands are inspiring both emotional and intellectual commitment in their markets.</p>
<p>We want to hear what the most effective, innovative strategies you have seen brands adopt to create shared value in consumers, ignite their base, and inspire a firm commitment to sustainability in their target demographic. How are leading brands going above and beyond the standard methods of tracking and reporting their sustainability efforts to fully establish brand equity, affinity, and trust?<br />
<strong>Suggested Topics Include:</strong></p>
<ul>
<li>How are brands convincing consumers that they are voting with their dollars?<strong></strong></li>
<li>What unique strategies does social media afford when it comes to activating sustainability?<strong></strong></li>
<li>How are older companies that are not traditionally seen as ‘green’ proving to consumers that they have changed?<strong></strong></li>
<li>What medium works best when it comes to activating consumer commitment to sustainability?<strong></strong></li>
<li>How should companies look to address consumer scepticism?<strong></strong></li>
<li>What have been some failed attempts/lessons learned when it comes to activating sustainability?</li>
</ul>
<p>We invite anyone with experience and expertise in activating sustainability to send  Brave One a 600-word submission or an overview of the piece to info@braveoneagency.com Video and audio submissions are also welcome.</p>
<p><a href="http://www.sustainablebrands.com/">SustainableBrands.com</a> readers seek insights and ideas that can be applied across market sectors, and want to learn new and effective strategies for activating sustainability in a way that supports brands dedicated to a better world. We will evaluate your submissions based on currency, balance of perspective, and strength of content.</p>
<p>Brave One will be reviewing content until June 1st, so Lukas and I encourage you to act now and send us your content as soon as you can. Submit your content to info@braveoneagency.com with the headline &#8220;Activating Sustainability.&#8221; We will review your submission and get back in touch with you as quickly as possible!</p>
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		<title>Brave One Announces New Service to Answer the Age-Old Question: What’s the ROI of CSR?</title>
		<link>http://braveoneagency.com/brave-one-announces-new-service-to-answer-the-age-old-question-whats-the-roi-of-your-csr/</link>
		<comments>http://braveoneagency.com/brave-one-announces-new-service-to-answer-the-age-old-question-whats-the-roi-of-your-csr/#comments</comments>
		<pubDate>Tue, 08 May 2012 02:07:33 +0000</pubDate>
		<dc:creator>Jesse</dc:creator>
				<category><![CDATA[Brave One Buzz]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=471</guid>
		<description><![CDATA[The ORBIT Assessment, a new service from Brave One Agency helps corporations to maximize the business advantage of their CSR efforts HOLYOKE, MA – The standard question most executives ask about their company’s corporate social responsibility (CSR) efforts is whether they can expect to see a return from those investments in the form of a [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><strong><em>The ORBIT Assessment, a new service from Brave One Agency helps corporations to maximize the business advantage of their CSR efforts<span id="more-471"></span></em></strong></p>
<p>HOLYOKE, MA – The standard question most executives ask about their company’s corporate social responsibility (CSR) efforts is whether they can expect to see a return from those investments in the form of a notable business advantage. Seeking to eradicate this question from boardrooms everywhere, Brave One, a digital marketing agency specializing in CSR communications, announced their new service today that assesses CSR efforts, tracks their related communications, and ultimately provides recommendations on how to track and increase ROI across all stakeholder segments. The service is called the ORBIT Assessment.</p>
<p>“ORBIT is a five-step process that affords us a comprehensive, three hundred and sixty degree view of a client’s past and present attempts at communicating their corporate citizenship,” said Brave One Principal and Co-Founder Jesse Mayhew. “Once our thorough appraisal is complete, we present action plans that will advise on new communication programs, channels, strategies, and policies.”</p>
<p>ORBIT’s five steps are embedded in the service’s name and include Overview, Research, Briefing, Integration and Tracking.</p>
<p>“Once we have familiarized ourselves fully with an organization’s CSR efforts, we advise on improvements to internal, business-to-consumer, and investor communications,” said Brave One Principal and Co-Founder Lukas B. Snelling.  “Our resources allow us to execute on our recommendations through content creation, asset development, and project management.”</p>
<p>“It’s our hope that ORBIT will help to ensure socially responsible corporations are doing everything they can to communicate their core values to their stakeholders,” continued Mayhew. “While there are organizations operating today that audit companies from a values perspective, these organizations are not necessarily helping corporations to effectively communicate these values – or leverage the competitive advantage they afford.”</p>
<p>You can download a free PDF detailing Brave One’s ORBIT Assessment by clicking <span style="text-decoration: underline;"><a href="http://braveoneagency.com/wp-content/uploads/2012/05/BraveOne_ORBIT.pdf">here</a></span>.</p>
<p>&nbsp;</p>
<p><strong>About Brave One Agency</strong></p>
<p>Brave One is a digital marketing agency that works with sustainable and socially responsible companies. We develop compelling content that connects to your consumer’s core values through cohesive PR, marketing, and social media strategies. By working with our clients to define their sustainable advantage, our campaigns leverage mission-driven efforts into bottom-line results.</p>
<p>More information about Brave One can be found online at <span style="text-decoration: underline;">www.braveoneagency.com</span>.</p>
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		<title>The Green Birds – 50 Top CSR and Sustainability Twitter Accounts to Follow</title>
		<link>http://braveoneagency.com/the-green-birds-50-top-csr-and-sustainability-twitter-accounts-to-follow/</link>
		<comments>http://braveoneagency.com/the-green-birds-50-top-csr-and-sustainability-twitter-accounts-to-follow/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 17:33:26 +0000</pubDate>
		<dc:creator>Jesse</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=463</guid>
		<description><![CDATA[Twitter enables users worldwide to keep pace with all things green – and allows organizations to broadcast reliable, current global CSR and sustainability news. If you aren’t already, make sure you follow these top 50 ‘Green Birds’ for the latest CSR and sustainability news and information. &#160; Media 1. @Ethical_Corp: CSR, Sustainability and Anti-Corruption opinion, [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter enables users worldwide to keep pace with all things green – and allows organizations to broadcast reliable, current global CSR and sustainability news.<span id="more-463"></span> If you aren’t already, make sure you follow these top 50 ‘Green Birds’ for the latest CSR and sustainability news and information.</p>
<p>&nbsp;</p>
<p><strong>Media</strong></p>
<p>1. <a href="https://twitter.com/#!/Ethical_Corp">@Ethical_Corp</a>: CSR, Sustainability and Anti-Corruption opinion, news and events. Liam Dowd &amp; Toby Webb tweeting.</p>
<p>London, UK · <a href="http://www.ethicalcorp.com/?t=twitter">http://www.ethicalcorp.com/?t=twitter</a></p>
<p>&nbsp;</p>
<p>2. <a href="https://twitter.com/#!/3BLMedia">@3BLMedia</a>: CSR is more than press releases. It is videos, blogs, and more. 3BL is the leading distributor of CSR &amp; sustainability news and content across the social web.</p>
<p>Northampton, MA · <a href="http://3blmedia.com/">http://3blmedia.com</a></p>
<p>&nbsp;</p>
<p>3. <a href="https://twitter.com/#!/GuardianSustBiz">@GuardianSustBiz</a>: Guardian Sustainable Business: aggregated news and leading-edge views for corporate sustainability professionals.</p>
<p>London · <a href="http://www.guardian.co.uk/sustainable-business">http://www.guardian.co.uk/sustainable-business</a></p>
<p>&nbsp;</p>
<p>4. <a href="https://twitter.com/#!/FastCoExist">@FastCoExist</a>: Fast Company&#8217;s Co.Exist: World changing ideas and innovation. We talk about the environment, energy, tech, food, health, transportation, &amp; more.</p>
<p>New York, NY · <a href="http://www.fastcoexist.com/">http://www.fastcoexist.com/</a></p>
<p>&nbsp;</p>
<p>5. <a href="https://twitter.com/#!/BWCSRNews">@BWCSRNews</a>: CSR Circuit covers news concerning sustainability, green products/services, environment, philanthropy, diversity, business ethics, and other CSR related topics.</p>
<p>New York, NY · <a href="http://bizwire.pr/CSRCircuitNewsFeed">http://bizwire.pr/CSRCircuitNewsFeed</a></p>
<p>&nbsp;</p>
<p>6. <a href="https://twitter.com/#!/TheCROA">@TheCROA</a>: The largest independent professional society for companies, academics, NGOs, &amp; government. Turning responsibility, sustainability, &amp; transparency into action.</p>
<p>Washington, DC · <a href="http://www.croassociation.org/">http://www.croassociation.org</a></p>
<p>&nbsp;</p>
<p>7. <a href="https://twitter.com/#!/GreenBiz">@GreenBiz</a>: Defining and accelerating the business of sustainability. Headlines from <a href="http://www.greenbiz.com/">GreenBiz.com</a>.</p>
<p>Oakland, CA · <a href="http://www.GreenBiz.com/">http://www.GreenBiz.com</a></p>
<p>&nbsp;</p>
<p>8. <a href="https://twitter.com/#!/Justmeans">@Justmeans</a>: Justmeans is the leading reporting, analytics, and communications platform for companies serious about social and environmental performance.</p>
<p>Everywhere · <a href="http://www.justmeans.com/">http://www.justmeans.com</a></p>
<p>&nbsp;</p>
<p>9. <a href="https://twitter.com/#!/triplepundit">@triplepundit</a>: Business, Better. Triple Pundit is an innovative new-media company focusing on the Triple Bottom Line: People, Planet, Profit.</p>
<p>· <a href="http://www.triplepundit.com/">http://www.triplepundit.com</a></p>
<p>&nbsp;</p>
<p>10. <a href="https://twitter.com/#!/yesmagazine">@YESMagazine</a>: Award-winning, solution-oriented journalism covering peace, justice and sustainability innovations in the US and beyond. Independent, nonprofit media.</p>
<p>Seattle, WA · <a href="http://www.yesmagazine.org/">http://www.yesmagazine.org</a></p>
<p>&nbsp;</p>
<p>11. <a href="https://twitter.com/#!/HuffPostGreen">@HuffPostGreen</a>: Latest environment &amp; energy news, green-IY projects, animal stories &amp; more (contact: <a href="mailto:huffpostgreen@huffingtonpost.com">huffpostgreen@huffingtonpost.com</a>).</p>
<p>New York, NY · <a href="http://huffingtonpost.com/green">http://huffingtonpost.com/green</a></p>
<p>&nbsp;</p>
<p>12. <a href="https://twitter.com/#!/nytimesgreen">@nytimesgreen</a>: Green: A Blog About Energy and the Environment from<em> The New York Times.</em></p>
<p>New York, NY · <a href="http://green.blogs.nytimes.com/">http://green.blogs.nytimes.com</a></p>
<p>&nbsp;</p>
<p><strong>Green Leaders</strong></p>
<p>&nbsp;</p>
<p>13. <a href="https://twitter.com/#!/CSR_Leaders">@CSR_Leaders</a>: CSR and Sustainable business development news and opinion. CSR Leaders – a venue for CSR leaders to network and share strong opinions. Powered by Orvella.<em></em></p>
<p>· <a href="http://www.linkedin.com/groups?mostPopular=&amp;gid=3328901">http://www.linkedin.com/groups?mostPopular=&amp;gid=3328901</a></p>
<p>&nbsp;</p>
<p>14. <a href="https://twitter.com/#!/elainecohen">@ElaineCohen</a>: CSR Consultant, Sustainability Reporter, Human Resources Professional, Ice Cream Addict, Author of<em> CSR for HR</em> – see <a href="http://www.csrforhr.com">www.csrforhr.com</a>.</p>
<p>Israel · <a href="http://www.b-yond.biz/en">http://www.b-yond.biz/en</a></p>
<p>&nbsp;</p>
<p>15. <a href="https://twitter.com/#!/DaveStangis">@DaveStangis</a>: VP Public Affairs/CR. Lead CSR, Sustainability, Community &amp; <a href="https://twitter.com/#!/CampbellCSR">@CampbellCSR</a> Foundation. Business focus, Bottom-line results. Family man, Runner when time permits.</p>
<p>Greater Philadelphia, US · <a href="http://www.campbellsoupcompany.com/csr">http://www.campbellsoupcompany.com/csr</a></p>
<p>&nbsp;</p>
<p>16. <a href="https://twitter.com/#!/LeonKaye">@LeonKaye</a>: Writer, consultant making the biz case for CSR &amp; sustainability. Write for <a href="https://twitter.com/#!/GuardianSustbiz">@GuardianSustbiz</a> <a href="https://twitter.com/#!/Inhabitat">@Inhabitat</a> &amp; <a href="https://twitter.com/#!/TriplePundit">@TriplePundit</a>. Would love your vote to cover Rio+20!</p>
<p><a href="http://greengopost.com">http://greengopost.com</a> · <a href="http://bit.ly/HR5DIo">http://bit.ly/HR5DIo</a></p>
<p>&nbsp;</p>
<p>17. <a href="https://twitter.com/#!/TaigaCompany">@TaigaCompany</a>: Julie Urlaub, Sustainability Consultant: Social Media Wiz for Green Biz.</p>
<p>Golden, Colorado · <a href="http://bit.ly/92e8oO">http://bit.ly/92e8oO</a></p>
<p>&nbsp;</p>
<p>18. <a href="https://twitter.com/#!/joconfino">@JoConfino</a>: Jo Confino is an executive editor of the Guardian, chairman and editorial director of Guardian Sustainable Business and advisor to Guardian Media Group.</p>
<p>London · <a href="http://www.guardian.co.uk/profile/joconfino">http://www.guardian.co.uk/profile/joconfino</a></p>
<p>&nbsp;</p>
<p>19. <a href="https://twitter.com/#!/davidcoethica">@davidcoethica</a>:  David Connor, CSR, sustainability &amp; social enterprise believer, Founder of <a href="https://twitter.com/#!/Coethica">@Coethica</a>. Small biz advocate. Also with <a href="https://twitter.com/#!/Ethecol">@Ethecol</a> &amp; <a href="http://www.acornalliance.com/">www.acornalliance.com</a>.</p>
<p>Liverpool, UK · <a href="http://davidcoethica.wordpress.com/">http://davidcoethica.wordpress.com</a></p>
<p>&nbsp;</p>
<p>20. <a href="https://twitter.com/#!/JeffHollender">@JeffHollender</a>: Speaker, author, activist for corporate responsibility, sustainability &amp; social equity. Provokes business to think differently about role it plays in society.</p>
<p>Burlington, VT · <a href="http://www.jeffreyhollender.com/">http://www.jeffreyhollender.com</a></p>
<p>&nbsp;</p>
<p>21. <a href="https://twitter.com/#!/WayneVisser">@WayneVisser</a>: Writer, academic, social entrepreneur, and author of<em> The Age of Responsibility: CSR 2.0 and the New DNA of Business.</em></p>
<p>· <a href="http://www.waynevisser.com/">http://www.waynevisser.com</a></p>
<p>&nbsp;</p>
<p>22. <a href="https://twitter.com/#!/makower">@Makower</a>: Joel Makower, Founder of <a href="http://www.greenbiz.com/">GreenBiz.com</a>; bestselling author; speaker; entrepreneur in green business, green marketing, clean tech, etc.</p>
<p>Oakland, California · <a href="http://www.makower.com/">http://www.makower.com</a></p>
<p>&nbsp;</p>
<p>23. <a href="https://twitter.com/#!/greenwombat">@greenwombat</a>: Todd Woody, Environment Editor,<em> Forbes Magazine</em>. <a href="https://twitter.com/#!/forbesgreen">@forbesgreen</a>. Tweeting about the environment, green tech and, occasionally, surfing.</p>
<p>San Francisco, California · <a href="http://blogs.forbes.com/toddwoody/">http://blogs.forbes.com/toddwoody/</a></p>
<p>&nbsp;</p>
<p>24. <a href="https://twitter.com/#!/Infrangilis_ltd">@Infrangilis_ltd</a>: Philip Monaghan, CEO of Infrangilis. Author of<em> How Local Resilience Creates Sustainable Societies</em> (Feb 2012). Instigator of &#8216;Consumer Product Red List&#8217; (Apr 2012).</p>
<p>UK · <a href="http://www.infrangilis.org/">http://www.infrangilis.org</a></p>
<p>&nbsp;</p>
<p>25. <a href="https://twitter.com/#!/volansjohn">@volansjohn</a>: John Elkington, Co-founder, Environmental Data Services (&#8217;78), SustainAbility (&#8217;87) and Volans (&#8217;08). Author 17 books. Blogs <a href="http://www.volans.com/">volans.com</a>, CSRwire, Guardian, <a href="http://johnelkington.com/">johnelkington.com</a>.</p>
<p>London, UK · <a href="http://www.volans.com/">http://www.volans.com</a></p>
<p>&nbsp;</p>
<p>26. <a href="https://twitter.com/#!/susanmcp1">@susanmcp1</a>: Susan McPherson, passionate connector who tweets about global innovation, social entrepreneurship, CSR, cause marketing, fundraising, engagement strategies &amp; hosts the <a href="https://twitter.com/#!/search/%23CSRChat">#CSRChat</a>.</p>
<p>New York City/Brooklyn · <a href="http://www.fenton.com/people/susan-spector-mcpherson">http://www.fenton.com/people/susan-spector-mcpherson</a></p>
<p>&nbsp;</p>
<p>27. <a href="https://twitter.com/#!/RajThamotheram">@RajThamotheram</a>: Investing as if the Long Term Matters. Tweets about investment, sustainability, ESG, responsible investment, risk, preventable surprises, corpgov.</p>
<p>· <a href="http://uk.linkedin.com/in/rajthamotheram">http://uk.linkedin.com/in/rajthamotheram</a></p>
<p>&nbsp;</p>
<p>28. <a href="https://twitter.com/#!/JuanVillamayor">@JuanVillamayor</a>: Consultant in Corporate Sustainability and Responsibility (CSR). Shared value + impact management, stakeholder inclusion: Business With Common Sense.</p>
<p>Barcelona · <a href="http://juanvillamayor.com/">http://juanvillamayor.com</a></p>
<p>&nbsp;</p>
<p>29. <a href="https://twitter.com/#!/fairsnape">@fairsnape</a>: Martin Brown, Built Environment Improvement advocate + consultant: Sustainability, CSR, Social Media, Collaboration, Bidding. Blogger, Guardian, CSRwire. Enjoys cycling, outdoors.</p>
<p>Forest of Bowland, Lancs, UK · <a href="http://www.fairsnape.wordpress.com/">http://www.fairsnape.wordpress.com</a></p>
<p>&nbsp;</p>
<p>30. <a href="https://twitter.com/#!/FabianPattberg">@FabianPattberg</a>: Blogging and tweeting about topics of Sustainability, Corporate Social Responsibility (CSR) and Social Media.</p>
<p>Germany · <a href="http://www.FabianPattberg.com/">http://www.FabianPattberg.com</a></p>
<p>&nbsp;</p>
<p>31. <a href="https://twitter.com/#!/AmanSinghCSR">@AmanSinghCSR</a>: Journalist, Blogger, Social Media Strategist, CSR &amp; sustainable biz, diversity, HR, Founder: Singh Solutions.</p>
<p>New York · <a href="http://amansinghcsr.wordpress.com/">http://amansinghcsr.wordpress.com</a></p>
<p>&nbsp;</p>
<p>32. <a href="https://twitter.com/#!/RealizedWorth">@RealizedWorth</a>: Chris Jarvis, RealizedWorth works with major corporations to launch strategic volunteer programs | w/ <a href="https://twitter.com/#!/angelajeane">@angelajeane</a> | CSR &amp; Sustainability.</p>
<p>Toronto, Canada · <a href="http://realizedworth.blogspot.com/">http://realizedworth.blogspot.com</a></p>
<p>&nbsp;</p>
<p>33. <a href="https://twitter.com/#!/greenbiztweets">@greenbiztweets</a>: Hugh Byrne, Sustainability, social media, this and that for <a href="http://www.greenbiz.com/">GreenBiz.com</a>.</p>
<p>San Francisco, CA · <a href="http://www.greenbiz.com/">http://www.greenbiz.com</a></p>
<p>&nbsp;</p>
<p>34. <a href="https://twitter.com/#!/ChristineArena">@ChristineArena</a>: Founder and chief strategy officer at <a href="https://twitter.com/#!/AikoAgency">@AikoAgency</a>. Producer of content that simplifies the complex and inspires social good.</p>
<p>San Francisco · <a href="http://christinearena.com/">http://christinearena.com</a></p>
<p>&nbsp;</p>
<p>35. <a href="https://twitter.com/#!/ADHumlen">@ADHumlen</a>: Anneliza Humlen, Emotional Branding Alliance Pres./Co-Founder. Helping build humanized brands that connect emotionally to people, planet &amp; purpose. Creator of SocialVoice Branding.</p>
<p>New York City · <a href="http://www.emotionalbrandingalliance.com/">http://www.emotionalbrandingalliance.com</a></p>
<p>&nbsp;</p>
<p><strong>Agencies</strong></p>
<p>&nbsp;</p>
<p>36. <a href="https://twitter.com/#!/company2keepinc">@company2keepinc</a>: An online destination directory + interactive platform where responsible businesses engage stakeholders to advance sustainable best-practices.</p>
<p>Global · <a href="http://company2keep.com/">http://company2keep.com</a></p>
<p>&nbsp;</p>
<p>37. <a href="https://twitter.com/#!/GRI_Secretariat">@GRI_Secretariat</a>: The Global Reporting Initiative&#8217;s (GRI) mission is to make sustainability reporting standard practice by providing guidance and support to organizations.</p>
<p>Amsterdam, The Netherlands · <a href="http://www.globalreporting.org/">http://www.globalreporting.org</a></p>
<p>&nbsp;</p>
<p>38. <a href="https://twitter.com/#!/CECPtweets">@CECPtweets</a>: CECP, a CEO membership organization based in New York, helps Twitter followers to stay abreast of developments in the field of corporate giving.</p>
<p>New York, NY · <a href="http://www.CorporatePhilanthropy.org/">http://www.CorporatePhilanthropy.org</a></p>
<p>&nbsp;</p>
<p>39. <a href="https://twitter.com/#!/CSRint">@CSRint</a>: CSR International, for CSR professionals, students &amp; enthusiasts. Sign up for the free e-newsletter online.</p>
<p>London, UK · <a href="http://www.csrinternational.org/">http://www.csrinternational.org</a></p>
<p>&nbsp;</p>
<p>40. <a href="https://twitter.com/#!/CSE_network">@CSE_network</a>: Centre for Sustainability &amp; Excellence (CSE) is a leading global sustainability (CSR) consulting, coaching, and training firm.</p>
<p>· <a href="http://www.cse-net.org/">http://www.cse-net.org</a></p>
<p>&nbsp;</p>
<p>41. <a href="https://twitter.com/#!/NBSnet">@NBSnet</a>: Building a worldwide community of researchers and professionals interested in sustainability, while spurring innovation.</p>
<p>London, Ontario, Canada · <a href="http://www.nbs.net/">http://www.nbs.net</a></p>
<p>&nbsp;</p>
<p>42. <a href="https://twitter.com/#!/EthicalSource">@EthicalSource</a>: Intertek&#8217;s Ethical Sourcing Forum: Sharing actionable insights and practical tools for improving supply chain social and environmental performance since 2000.</p>
<p>New York, NY · <a href="http://www.ethicalsourcingforum.com/">http://www.ethicalsourcingforum.com</a></p>
<p>&nbsp;</p>
<p>43. <a href="https://twitter.com/#!/sapcsr">@sapcsr:</a> News from SAP AG about Corporate Social Responsibility (CSR) and other CSR-related topics.</p>
<p>Worldwide · <a href="http://www.sap.com/about/csr">http://www.sap.com/about/csr</a></p>
<p>&nbsp;</p>
<p>44. <a href="https://twitter.com/#!/DoughtyCentre">@DoughtyCentre</a>: The Doughty Centre for Corporate Responsibility at Cranfield School of Management promotes sustainability through research, teaching and influencing practice.</p>
<p>Cranfield, Beds, UK · <a href="http://www.doughtycentre.info/">http://www.doughtycentre.info</a></p>
<p>&nbsp;</p>
<p>45. <a href="https://twitter.com/#!/globalcompact">@globalcompact</a>: UN Global Compact, the world&#8217;s largest voluntary corporate responsibility initiative.</p>
<p>New York, NY · <a href="http://www.unglobalcompact.org/">http://www.unglobalcompact.org</a></p>
<p>&nbsp;</p>
<p>46. <a href="https://twitter.com/#!/theSOAPgroup">@theSOAPgroup</a>: We help companies, governments and organizations UNDERSTAND, IMPROVE, COMMUNICATE and OWN their impact in the world.</p>
<p>Portland, Maine · <a href="http://www.thesoapgroup.com/">http://www.thesoapgroup.com</a></p>
<p>&nbsp;</p>
<p>47. <a href="https://twitter.com/#!/ItsBBMG">@ItsBBMG</a>: Dedicated to creating sustainable brands that reach, engage and inspire the New, Sustainable Consumer.</p>
<p>Brooklyn &amp; San Francisco · <a href="http://www.bbmg.com/">http://www.bbmg.com/</a></p>
<p>&nbsp;</p>
<p>48. <a href="https://twitter.com/#!/braveoneagency">@braveoneagency</a>: Brave One is a communications agency dedicated to helping companies face new global realities by embracing new, emerging media strategies.</p>
<p>Northampton, MA · <a href="http://braveoneagency.com/">http://braveoneagency.com</a></p>
<p>&nbsp;</p>
<p>49. <a href="https://twitter.com/#!/changemakers">@changemakers</a>: Follow us for the latest in innovation, social entrepreneurship and how you can make a difference. Why? Everyone Can Be a Changemaker.</p>
<p>Washington, D.C. · <a href="http://www.changemakers.com/">http://www.changemakers.com</a></p>
<p>&nbsp;</p>
<p>50. <a href="https://twitter.com/#!/GlobalGiving">@GlobalGiving</a>: The world is full of problems. GlobalGiving is full of solutions. 10+ years, 1,000+ projects in 100+ countries in 140 characters.</p>
<p>Washington, D.C. · <a href="http://www.globalgiving.org/">http://www.globalgiving.org</a></p>
<p>&nbsp;</p>
<p>Have we missed any of your favorite Green Birds? Add some more follow-worthy accounts to the comment box below:</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Learn From the Best: 7 CSR Experts Share Insights</title>
		<link>http://braveoneagency.com/learn-from-the-best-7-csr-experts-share-insights/</link>
		<comments>http://braveoneagency.com/learn-from-the-best-7-csr-experts-share-insights/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 22:00:54 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Cause Marketing Tips]]></category>
		<category><![CDATA[Corporate Social Responsibility]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=451</guid>
		<description><![CDATA[Downloadable eBook Features the Best and Brightest Thought Leaders in the World of Corporate Social Responsibility Brave One, an agency specializing in corporate social responsibility (CSR) communications and green PR announced today the release of their new ebook, entitled “The Magnificent CSR Seven.” The ebook assembles seven of the world’s top CSR thought leaders and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong><em>Downloadable eBook Features the Best and Brightest Thought Leaders in the World of Corporate Social Responsibility<span id="more-451"></span></em></strong></p>
<p style="text-align: left;">Brave One, an agency specializing in corporate social responsibility (CSR) communications and green PR announced today the release of their new ebook, entitled “The Magnificent CSR Seven.” The ebook assembles seven of the world’s top CSR thought leaders and asks each to deliver their “one lesson” for companies interested in improving their efforts and reputation for corporate social responsibility. The ebook is available as a free download by entering your information to the right.</p>
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<h2>REQUEST YOUR FREE COPY OF THE MAGNIFICENT CSR 7 TODAY</h2>
<p>Once we have confirmed your address we will send you a download link and you can begin learning from the best minds in CSR!</p>
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<p>“We are very pleased to have brought together some of the best minds working within the CSR space,” said Brave One partner and ebook editor Jesse Mayhew. “It’s an honor to provide our contributors with a platform to share their insights and experiences in one place.”</p>
<p>The seven lessons range from the seemingly simple, “Tell the Truth,” to the more complex, such as “Create Shared Value Through Storytelling.” Each lesson offers a unique insight, perspective and approach, as well as provides actionable steps for readers to immediately put these lessons to work for their organizations.</p>
<p>“We are proud to offer a resource that provides valuable, actionable lessons for anyone and everyone concerned with advancing CSR,” said Brave One partner Lukas B. Snelling. “Regardless of any given reader’s experience or level of familiarity with CSR, we believe this ebook will prove to be enlightening and provide new, invaluable content.&#8221;</p>
<p>The Magnificent CSR Seven features contributions from the following individuals:</p>
<ul>
<li>Brian Reich, SVP and Global Editor, Edelman Digital</li>
<li>Craig Bida, EVP of Cause Branding, Cone Communications</li>
<li>Sami Grover, Creative Director, The Change Creation</li>
<li>Derrick Mains, EVP, youchange</li>
<li>Henry Frechette, Community Architect, 3BL Media</li>
<li>Gary Breece, Executive Producer, Public Address System</li>
<li>Jesse Mayhew, Partner, Brave One Agency</li>
</ul>
<p>The ebook is the first volume in a series of ‘CSR Masterclass’ guides that Brave One hopes to produce and publish with regularity.</p>
<p><strong>About Brave One Agency</strong></p>
<p>Brave One is a communications agency dedicated to helping companies face  new global realities by embracing new, emerging media strategies to achieve their business goals. We have the resources of a web studio, the insight of a consultancy, and the boldness of a veteran PR firm. Our clients are those organizations that have bravely stepped up to the challenge of today’s most pressing social and environmental issues. More information about Brave One can be found online at <strong>www.braveoneagency.com.</strong></p>
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		<title>The CSR Handbook &#8211; 50 Resources For Starting CSR Programs</title>
		<link>http://braveoneagency.com/the-csr-handbook-50-resources-for-starting-csr-programs/</link>
		<comments>http://braveoneagency.com/the-csr-handbook-50-resources-for-starting-csr-programs/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 19:06:18 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Corporate Social Responsibility]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=430</guid>
		<description><![CDATA[Corporations developing their first organized, strategic CSR program may be uncertain where to turn for sound advice. Creating, implementing, and communicating CSR policies and initiatives can be one of the most daunting tasks a company can undertake. Brave One is happy to offer this list of 50 resources for any organization new to the world [...]]]></description>
			<content:encoded><![CDATA[<p>Corporations developing their first organized, strategic CSR program may be uncertain where to turn for sound advice. <span id="more-430"></span>Creating, implementing, and communicating CSR policies and initiatives can be one of the most daunting tasks a company can undertake. Brave One is happy to offer this list of 50 resources for any organization new to the world of Corporate Social Responsibility.</p>
<p>&nbsp;</p>
<p><strong>Blogs</strong></p>
<p>1. In a post for <a href="http://www.sustainablebrands.com/">Sustainable Brands</a>, <a href="http://bbmg.com/">BBMG</a>’s Chief Strategy Officer Raphael Bemporad shares five trends that will drive winning brands this year—from the rise of C2C to the influence of Generation Why; “<a href="http://www.sustainablebrands.com/news_and_views/articles/looking-around-corner-five-trends-shaping-sustainable-brands-2012">Looking Around the Corner: Five Trends Shaping Sustainable Brands in 2012</a>.”</p>
<p>2. <a href="http://www.fenton.com/about/team/susan-spector-mcpherson/">Susan McPherson</a>, Senior Vice President at <a href="http://www.fenton.com/">Fenton</a>, writes about “<a href="http://blogs.hbr.org/cs/2012/01/why_csrs_future_matters_to_you.html">Why CSR&#8217;s Future Matters to Your Company</a>.”</p>
<p>3. “<a href="http://www.triplepundit.com/2012/03/technology-be-driver-social-good/">Four Emerging Trends in Corporate Social Responsibility</a>” on <a href="http://www.triplepundit.com/">TriplePundit</a> presents the latest thinking on CSR, social media, and communicating corporate good.</p>
<p>4. John Friedman, co-founder and vice chair of the board, Sustainable Business Network of Washington, writes “<a href="http://3blmedia.com/blog/John-Friedman/Role-Business-Global-Society-Progress-or-Protect">The Role of Business in a Global Society: Progress or Protect?</a>” in this <a href="http://3blmedia.com/">3BL Media</a> blog.</p>
<p>5. <a href="http://www.guardian.co.uk/sustainable-business/sustainability-with-john-elkington/reinventing-transforming-capitalism-barriers?intcmp=122">Nine barriers to reinventing capitalism</a>: What is preventing a transformation within capitalism? John Elkington, executive chairman of <a href="http://www.volans.com/">Volans</a> and co-founder of <a href="http://www.sustainability.com/">SustainAbility</a>, discusses the barriers to change through the lens of Amory Lovins&#8217; latest book, <a href="http://www.amazon.com/Reinventing-Fire-Business-Solutions-Energy/dp/1603583718/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1332612619&amp;sr=1-1"><em>Reinventing Fire</em></a>, a book that offers CSR solutions.</p>
<p>6. Andrea Learned, Seattle-based marketing expert and author, asks “<a href="http://www.huffingtonpost.com/andrea-learned/sustainability-thought-le_b_958919.html">Sustainability Thought Leadership: Shift or Show?</a>” in this CSR post on Huffington Post.</p>
<p>7. “<a href="http://www.sustainablebrands.com/news_and_views/jan2012/vision-real-corporate-leadership-sustainability">A Vision of Real Corporate Leadership on Sustainability</a>” by <a href="http://www.andrewwinston.com/">Andrew Winston</a>, founder of Winston Eco-Strategies and author of <em>Green Recovery</em>, dives into how a company should respond to global sustainability pressures and how it can publicly drive CSR initiatives.</p>
<p>8. <a href="http://www.sustainablebrands.com/news_and_views/articles/better-decision-making-sustainability">Better Decision Making for Sustainability</a>: According to new research by the <a href="http://nbs.net/">Network for Business Sustainability</a> (NBS), sustainability decisions are particularly likely to be affected by biases and errors. Why?</p>
<p>9. <a href="http://braveoneagency.com/barker-blog/">Barker</a> – If you’re reading this blog, you’ve already found an excellent CSR resource!  Here the Brave One team weighs in on the latest in CSR trends, as well as offers our expertise in matters of green marketing and branding for sustainability.</p>
<p>10. Wayne Visser, founder and CEO of <a href="http://www.csrinternational.org/">CSR International</a>, questions whether conventional CSR methods have failed and introduces the concept of “CSR 2.0” in his blog, “<a href="http://csrinternational.blogspot.co.uk/2011/10/death-of-csr.html">The Death of CSR</a>.”</p>
<p>11. <a href="http://www.johnelkington.com/">John Elkington</a> looks at the future of the CSR/sustainability movement in “<a href="http://www.greenbiz.com/blog/2011/06/27/verging-sustainable">Verging on the Sustainable?</a>” on <a href="http://www.greenbiz.com/">GreenBiz</a>.</p>
<p>12. The <a href="http://blog.bcorporation.net/">B Corp Blog</a> is the voice of over 465 B Corporations in 60 industries building a new sector of the economy that uses the power of business to solve social and environmental problems. Here, you can find ways to redefine business by:</p>
<ul>
<li>Meeting comprehensive and transparent social and environmental performance standards;</li>
<li>Holding higher legal accountability standards; and,</li>
<li>Building business constituency for public policies that support sustainable business.</li>
</ul>
<p>13. <a href="http://blogs.forbes.com/csr/">The CSR Blog</a> on Forbes covers all topics related to the responsibility companies do or do not have to people and the planet.</p>
<p>14. The Guardian’s <a href="http://www.guardian.co.uk/sustainable-business/blog"><em>The Sustainable Business Blog</em></a> features leading CSR and sustainability expert voices and showcases best practices in corporate sustainability.</p>
<p>15. Elaine Cohen, founding partner of <a href="http://www.b-yond.biz/en/">Beyond Business Ltd</a>, a social and environmental business consulting firm specializing in CSR strategy and roadmap development, captures and reports key findings of the latest CSR books in her <a href="http://www.csr-reporting.blogspot.com/p/recent-posts-from-my-csr-books-blog.html">CSR Books blog</a>.</p>
<p><strong> </strong></p>
<p><strong>Books</strong></p>
<p>15. <a href="http://www.amazon.com/Z-Corporate-Social-Responsibility/dp/0470686502/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1283528870&amp;sr=8-1"><em>The A to Z of Corporate Social Responsibility</em></a>: CSR has now moved beyond the stage of specialist or niche subject matter to become an integral part of global business and society. This timely edition is a definitive guide to CSR, sustainability, business ethics and the organizations and standards in the field.</p>
<p>16. <a href="http://www.greenleaf-publishing.com/productdetail.kmod?productid=3282"><em>CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices</em></a><em> </em>by Elaine Cohen, offers a comprehensive guide for CSR and Human Resources Managers on the interface between CSR and HR, and what HR managers should be doing to ensure a CSR-enabled culture. <em></em></p>
<p>17. <a href="http://www.greenleaf-publishing.com/productdetail.kmod?productid=3095"><em>The Corporate Responsibility Code Book [2nd ed]</em></a> answers &#8220;What are the best standards for companies seeking to be socially responsible?&#8221; Over the course of more than a decade, author Deborah Leipziger has analyzed hundreds of codes of conduct and standards to answer that question.</p>
<p>18. <a href="http://www.amazon.com/Responsible-Business-Reimagining-Sustainability-Success/dp/0470648686/ref=sr_1_1?ie=UTF8&amp;qid=1292938465&amp;sr=8-1"><em>The Responsible Business: Reimagining Sustainability and Success</em></a> by Carol Sanford offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization.</p>
<p>19. <a href="http://www.amazon.com/Social-Media-Good-How-Nonprofits/dp/007177081X/ref=pd_sim_b_2"><em>Social Media for Social Good</em></a> is the perfect primer for organizations looking to integrate Twitter, Facebook, and LinkedIn through all levels of communications and fundraising.</p>
<p>20. <a href="http://www.brandvalued.com/about-the-book/buy-the-book"><em>Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success</em></a> explores the success of recent &#8220;green&#8221; campaigns as a means of connecting with, satisfying, and attracting new consumers as just the tip of the iceberg.</p>
<p>21. <a href="http://morethanpromote.com/"><em>More Than Promote: a monkeywrencher&#8217;s guide to authentic marketing</em></a>: John Rooks, Founder and President of The SOAP Group introduces a new marketing strategy designed to activate CSR and sustainability through the physical act of marketing.</p>
<p>22. <a href="http://www.amazon.com/Responsibility-Revolution-Next-Generation-Businesses/dp/0470558423/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1266423458&amp;sr=8-1"><em>The Responsibility Revolution: How the Next Generation of Businesses Will Win</em></a><strong>: </strong>Responsible companies are increasingly out-performing their peers say authors Jeffrey Hollander and Bill Breen. This book provides a blueprint for creating a sustainable company.</p>
<p>23. <a href="http://www.johnelkington.com/activities/powerofunreasonablepeople.asp"><em>The Power Of Unreasonable People</em></a>, written with Pamela Hartigan, former Managing Director of The Schwab Foundation, this book aims to distil the CSR lessons we have learned to date—and to lay out a manifesto for the future.</p>
<p>24. <a href="http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470688572.html"><em>The Age of Responsibility: CSR 2.0 and the New DNA of Business</em></a> is a comprehensive book which presents a new, systemic approach to CSR, dubbed ‘CSR 2.0,’ and uses 300 cases to show best and worst practices regarding corporate sustainability and responsibility.</p>
<p>25. <a href="http://www.amazon.com/Corporate-Social-Responsibility-Broadview-Professional/dp/1551112949/ref=sr_1_9?s=books&amp;ie=UTF8&amp;qid=1332565411&amp;sr=1-9"><em>Corporate Social Responsibility: An Ethical Approach (Broadview Guides to Business and Professional Ethics)</em></a> by Mark S. Schwartz lends a cutting-edge approach to the topic of CSR, analyzing many case studies through the lens of his book &#8220;Three Domain Approach.&#8221;</p>
<p><strong> </strong></p>
<p><strong>Agencies</strong></p>
<p>26. <a href="http://www.coneinc.com/">Cone</a>: Cone is a Boston-based strategy and communications agency dedicated to non-profit marketing, corporate responsibility and cause branding.</p>
<p>27. <a href="http://www.fenton.com/">Fenton</a>: An agency that has served the public interest since 1982, Fenton creates powerful issue campaigns that have contributed to some of the most defining change movements of the past 30 years.</p>
<p>28. <a href="http://bbmg.com/">BBMG</a>: This agency boasts an impressive expertise in sustainability and a crack team of strategists, creatives, and technologists.</p>
<p>29. <a href="http://barkleyus.com/">Barkley</a>: The largest employee-owned independent agency in the U.S., Barkley prides itself on working with some of the most socially responsible businesses in the world.</p>
<p>30. <a href="http://www.ksvc.com/">Kelliher Samets Volk</a> (KSV): ‘We build brands people believe in.’ KSV connects people with brands and provides strategy for branding companies’ sustainability initiatives.</p>
<p>31. <a href="http://www.edelman.com/">Edelman</a>: As a leading global PR firm, Edelman’s CSR, Citizenship &amp; Sustainability practice provides counsel to both national and multi-national companies in a variety of sectors around issues management, communications campaigns, CR/sustainability reporting, public affairs and brand and corporate citizenship.</p>
<p>32. <a href="http://braveoneagency.com/">Brave One</a>: A communications agency founded by <a href="http://braveoneagency.com/the-team/">Lukas B. Snelling</a> and <a href="http://braveoneagency.com/the-team/">Jesse Mayhew</a>, Brave One offers Consulting, Marketing, and Public Relations Services in matters of CSR. We work with both for-profit and non-profit businesses to assure they are optimally communicating their core values.</p>
<p>33. <a href="http://causemarketing.biz/">Alden Keene and Associates</a>: A boutique marketing and communications consultancy serving business and non-profits. Their ‘house specialty’ is corporate social responsibility.</p>
<p>34. <a href="http://www.impaktcorp.com/">Impakt</a>: Experts in helping corporations improve their community investment and better align their business and social outcomes.</p>
<p>35. <a href="http://www.ryanpartnership.com/">Ryan Partnership</a>: A full-service agency and leading expert in promotion, shopper and digital marketing campaigns for emerging, sustainable brands.</p>
<p>36. <a href="http://www.cse-net.org/">Centre for Sustainability &amp; Excellence</a> (CSE): CSE is a global advisory and training organization based in Chicago that provides sustainability solutions.</p>
<p>&nbsp;</p>
<p><strong>Media</strong></p>
<p>37. <a href="http://3blmedia.com/">3BL Media</a>: Your first and best resource for getting your CSR and sustainability message delivered to a mass audience, 3BL Media aides small start-ups to multinational corporations to non-profits in getting their CSR messages distributed across the globe.</p>
<p>38. <a href="http://www.greenbiz.com/">GreenBiz</a>: GreenBiz’s mission is to provide clear, concise, accurate, and balanced information, resources, and learning opportunities to help companies of all sizes integrate corporate responsibility into their operations.</p>
<p>39. <a href="http://www.sustainablebrands.com/">Sustainable Brands</a>: A community of over 50,000 sustainable business leaders from around the globe providing supporting CSR resources including editorial content, live events, a learning library, and a solutions provider directory.</p>
<p>40. <a href="http://www.bsr.org/">BSR</a> (Business for Social Responsibility): BSR works with its global network of nearly 300 member companies to develop sustainable business strategies and solutions through consulting, research, and editorial content.</p>
<p>41. <a href="http://www.triplepundit.com/">TriplePundit</a>: An innovative new media company for the business community that cultivates awareness and understanding of CSR.</p>
<p>42. <a href="http://causecast.org/">Causecast</a>: A fundraising company that helps people invest in projects in their community and around the world.</p>
<p>43. <a href="http://www.guardian.co.uk/sustainable-business">The Guardian Sustainable Business</a>: A leading resource for the latest blogs, debate, opinion, and best practices for corporate sustainability professionals.</p>
<p>44. <a href="http://mashable.com/social-good/">Mashable Social Good</a>: Mashable is the largest independent online news site dedicated to covering digital culture, social media, and technology.</p>
<p>45. <a href="http://www.huffingtonpost.com/green/">The Huffington Post Green</a>: The Internet newspaper for the latest environment and CSR news and opinion.</p>
<p>46. <a href="http://www.ted.com/">TED</a>: TED is a non-profit devoted to Ideas Worth Spreading through talks, performances and blogs.</p>
<p>47. <a href="http://www.csrinternational.org/">CSR International</a>: The incubator for CSR 2.0 solutions and home of corporate sustainability and responsibility professionals’ works.</p>
<p>48. <a href="http://www.csrdigest.com/">The CSR Digest</a>: The CSR Digest is Malaysia’s pioneer publication in corporate social responsibility and sustainable and responsible investment and development. The online magazine explores corporate behavior in the marketplace.</p>
<p>49. <a href="http://www.matternetwork.com/">Matter Network</a>: A rich-media network dedicated to creating, aggregating, and syndicating actionable news and information about CSR and sustainability.</p>
<p>50. <a href="http://www.mnn.com/">Mother Nature Network</a>: MNN is a leading resource for daily sustainability news, green commentary, and simple steps to support the planet.</p>
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		<title>Brave One Is Hiring: Cutting-Edge Graphic Designer</title>
		<link>http://braveoneagency.com/brave-one-is-hiring-cutting-edge-graphic-designer/</link>
		<comments>http://braveoneagency.com/brave-one-is-hiring-cutting-edge-graphic-designer/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 18:59:22 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=428</guid>
		<description><![CDATA[Brave One, a Communications Agency specializing in Cause Marketing, Cause Branding, CSR and Green PR is currently seeking qualified graphic designers to work from our main office located in Holyoke, Massachusetts. Responsibilities will include: Drafting website designs for client projects Designing and formatting new white papers and other digital or print publications Developing advertising creative [...]]]></description>
			<content:encoded><![CDATA[<p>Brave One, a Communications Agency specializing in Cause Marketing, Cause Branding, CSR and Green PR is currently seeking qualified graphic designers to work from our main office located in Holyoke, Massachusetts.<span id="more-428"></span></p>
<p><strong>Responsibilities will include:</strong></p>
<ul>
<li>Drafting website designs for client projects</li>
<li>Designing and formatting new white papers and other digital or print publications</li>
<li>Developing advertising creative for client marketing campaigns</li>
<li>Develop, revise, and finalize campaign or corporate identity logos</li>
</ul>
<div><strong>Requirements include:</strong></div>
<div>
<ul>
<li>Graphic design for the web experience</li>
<li>Ability to muli-task and tackle numerous complicated projects at once</li>
<li>A formal education in design and/or art</li>
<li>Ideally 1 to 2 years of related work (we&#8217;d also train the right person)</li>
<li>A portfolio to submit for evaluation</li>
<li>Knowledge of HTML, CSS, etc a plus</li>
</ul>
</div>
<div>Compensation will be commensurate with experience.</div>
<p>For more information and to apply please send cover letter, resume, and portfolio to <a href="mailto:info@braveoneagency.com">info@braveoneagency.com</a>. ONLY applicants with a portfolio will be considered.</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Brave One is Hiring: Hybrid Marketing Professional</title>
		<link>http://braveoneagency.com/brave-one-is-hiring-hybrid-marketing-professional-position/</link>
		<comments>http://braveoneagency.com/brave-one-is-hiring-hybrid-marketing-professional-position/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 18:41:01 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=424</guid>
		<description><![CDATA[Brave One, a Communications Agency specializing in Cause Marketing, Cause Branding, CSR and Green PR is currently seeking qualified individuals to work in their main office located in Holyoke, Massachusetts. The proper candidate will be assisting in multiple areas and departments of a fast-paced, growing business and must be self-motivated, able to multitask as well [...]]]></description>
			<content:encoded><![CDATA[<p>Brave One, a Communications Agency specializing in Cause Marketing, Cause Branding, CSR and Green PR is currently seeking qualified individuals to work in their main office located in Holyoke, Massachusetts.<span id="more-424"></span></p>
<p>The proper candidate will be assisting in multiple areas and departments of a fast-paced, growing business and must be self-motivated, able to multitask as well as prioritize multiple assignments.</p>
<p><strong>Responsibilities will include:</strong></p>
<ul>
<li>Copywriting: You will generate a high volume of great copy (Including online marketing copy, product and service descriptions, B2B and B2C, in-store signage, etc.) on a daily basis and juggle multiple styles and voices for clients who vary widely in industry and brand voice.</li>
<li>Business Development: Directly assist the head of business development in lead generation, prospecting, direct mail campaigns and the production of sales and marketing materials.</li>
<li>Office Management: Brave One is an agency currently experiencing explosive growth. The proper candidate will therefore have to adapt to evolving priorities and emerging projects as they arise. Part of this position will be to provide general administrative support and help keep projects streamlined, organized, and on schedule.</li>
</ul>
<p><strong>Qualifications:</strong></p>
<ul>
<li>You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects, managing them from start to finish.</li>
<li>You are a genuinely optimistic person with a good sense of humor.</li>
<li>You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of business professionals.</li>
<li>You stay up to date with trends in online and direct marketing, and advertising in general, and you have a deep knowledge of the interactive digital space.</li>
<li>You have a portfolio of writing samples that prove you can write and edit coherent, compelling, and grammatically correct commercial copy.</li>
<li>You are innovative and proactive in seeking out and delivering new ways to engage our clients.</li>
<li>You have a background in advertising, marketing, and public relations.</li>
</ul>
<p>Compensation commensurate with experience.</p>
<p>For more information and to apply please send your cover letter and resume to <a href="mailto:info@braveoneagency.com">info@braveoneagency.com</a>.</p>
]]></content:encoded>
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		<title>Brave One Seeks Western Massachusetts Interns</title>
		<link>http://braveoneagency.com/brave-one-seeks-western-massachusetts-interns/</link>
		<comments>http://braveoneagency.com/brave-one-seeks-western-massachusetts-interns/#comments</comments>
		<pubDate>Sat, 24 Mar 2012 18:38:31 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Careers]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=422</guid>
		<description><![CDATA[Brave One, a Communications Agency specializing in Cause Marketing, Cause Branding, CSR and Green PR is currently seeking qualified interns to work in their main office located in Holyoke, Massachusetts. The proper candidate will be assisting in multiple areas and departments of a fast-paced, growing business and must be self-motivated, able to multitask as well [...]]]></description>
			<content:encoded><![CDATA[<p>Brave One, a Communications Agency specializing in Cause Marketing, Cause Branding, CSR and Green PR is currently seeking qualified interns to work in their main office located in Holyoke, Massachusetts.<span id="more-422"></span></p>
<p>The proper candidate will be assisting in multiple areas and departments of a fast-paced, growing business and must be self-motivated, able to multitask as well as prioritize multiple assignments.</p>
<p><strong>Responsibilities will include:</strong></p>
<ul>
<li>Copywriting: You will generate a high volume of great copy (Including online marketing copy, product and service descriptions, B2B and B2C, in-store signage, etc.) on a daily basis and juggle multiple styles and voices for clients who vary widely in industry and brand voice.</li>
<li>Business Development: Directly assist the head of business development in lead generation, prospecting, direct mail campaigns and the production of sales and marketing materials.</li>
<li>Office Management: Brave One is an agency currently experiencing explosive growth. The proper candidate will therefore have to adapt to evolving priorities and emerging projects as they arise. Part of this position will be to provide general administrative support and help keep projects streamlined, organized, and on schedule.</li>
</ul>
<p>&nbsp;</p>
<p><strong>Qualifications:</strong></p>
<ul>
<li>You thrive in a fast-paced, creative environment and have the ability to move quickly and comfortably between multiple projects, managing them from start to finish.</li>
<li>You are a genuinely optimistic person with a good sense of humor.</li>
<li>You have demonstrated an ability to work both independently and with a group, as part of a dynamic team of business professionals.</li>
<li>You stay up to date with trends in online and direct marketing, and advertising in general, and you have a deep knowledge of the interactive digital space.</li>
<li>You have a portfolio of writing samples that prove you can write and edit coherent, compelling, and grammatically correct commercial copy.</li>
<li>You are innovative and proactive in seeking out and delivering new ways to engage our clients.</li>
</ul>
<p>Preference will be given to current MBA candidates with an interest &#8211; and thorough background &#8211; in advertising, marketing, and public relations. Depending on performance, this internship may lead to a permanent position available upon graduation. Outstanding undergraduate candidates however will be given consideration but must display a proven interest and familiarity in advertising and communications. Compensation commensurate with experience.</p>
<p>For more information and to apply please send a resume and cover letter to <a href="mailto:info@braveoneagency.com">info@braveoneagency.com</a>.</p>
]]></content:encoded>
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		<title>Brave One Bites Down on the Promise of Holyoke, MA</title>
		<link>http://braveoneagency.com/brave-one-bites-down-on-the-promise-of-holyoke-ma/</link>
		<comments>http://braveoneagency.com/brave-one-bites-down-on-the-promise-of-holyoke-ma/#comments</comments>
		<pubDate>Wed, 29 Feb 2012 16:14:54 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Brave One Buzz]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=418</guid>
		<description><![CDATA[Open Square welcomes Brave One Agency as their newest tenant in the heart of Holyoke’s innovation district HOLYOKE, MA – After searching the Pioneer Valley for a new location, Brave One, an agency specializing in corporate social responsibility and sustainability communications, announced today they have selected Open Square in Holyoke, MA for their new location. [...]]]></description>
			<content:encoded><![CDATA[<p align="center"><strong><em>Open Square welcomes Brave One Agency as their newest tenant in the heart of Holyoke’s innovation district</em></strong></p>
<p align="center"><span id="more-418"></span></p>
<p>HOLYOKE, MA – After searching the Pioneer Valley for a new location, Brave One, an agency specializing in corporate social responsibility and sustainability communications, announced today they have selected Open Square in Holyoke, MA for their new location. The agency plans to grow considerably in the coming year, and Brave One founders Lukas B. Snelling and Jesse Mayhew feel the building will allow them to grow while staying true to their commitment to sustainability.</p>
<p>“We are really excited to be in Holyoke and participate in the Paper City’s digital revival. We think this city provides a great platform for us to do business, and we look forward to the possibility of expanding even further here.” said Brave One Partner Lukas B. Snelling.</p>
<p>In searching for a new location, Brave One desired an office that would provide sufficient space for growth, access to quality talent, and recognized the necessity of doing business in a sustainable manner.</p>
<p>“Open Square seemed like a natural fit; not only are they reusing beautiful mill space, but they are generating their own renewable energy to power our office. We couldn’t be happier to be part of such an amazing and growing community.” Commented Brave One Partner Jesse Mayhew.</p>
<p>Open Square owner and developer John Aubin welcomed the new tenants, “Businesses like Brave One choosing Holyoke are what is driving the city’s rebirth. We couldn’t be happier to have them here at Open Square and look forward to accommodating their future growth.”</p>
<p>Recent projects like the Massachusetts High Performance Computing Center and events like last Fall’s Idea Mill helped play a role in bringing Brave One to Holyoke. “There are a great many talented, hardworking entrepreneurs both in Open Square as well as surrounding buildings that believe in the promise of this community. It’s a great privilege and inspiration to be sharing this space with them.” Snelling said.</p>
<p>“We founded Brave One a little over a year ago as a boot-strapping start-up, and now have found a space to help us continue to thrive. We hope our growth will be a contributing force in Holyoke’s continued revitalization.” added Mayhew.</p>
<p>Brave One’s new office is located at 4 Open Square Way, Suite 219. Holyoke, MA 01040.</p>
<p><strong> </strong></p>
<p><strong>About Brave One Agency</strong></p>
<p>Brave One is a communications agency dedicated to helping companies face new global realities by embracing new, emerging media strategies to achieve their business goals. We have the resources of a web studio, the insight of a consultancy, and the tried and true tactics of a veteran PR firm. Our clients are those organizations that have bravely stepped up to the challenge of today’s most pressing social and environmental issues. More information about Brave One can be found online at <a href="http://www.braveoneagency.com">www.braveoneagency.com</a>.</p>
<p>&nbsp;</p>
<p><strong>About Open Square</strong></p>
<p>Open Square is the country&#8217;s largest zero net energy, mixed-use development. We are a community of 50+ businesses in the heart of Holyoke&#8217;s Innovation District. Open Square&#8217;s spaces are elegant, beautifully designed, and jaw-droppingly beautiful. More information about Open Square can be found online at <a href="http://www.opensquare.com.">http://www.opensquare.com.</a></p>
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		<title>Case Study: Repair the World®</title>
		<link>http://braveoneagency.com/case-study-repair-the-world/</link>
		<comments>http://braveoneagency.com/case-study-repair-the-world/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 14:35:25 +0000</pubDate>
		<dc:creator>Brave One</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://braveoneagency.com/?p=2362</guid>
		<description><![CDATA[All Repair the World® apparel is made sustainably from 100% recycled materials by blending recycled polyester and recycled cotton to create their incredibly soft and comfortable Reparel™ Fabric. Thanks in part to this disruptive manufacturing technology, Repair the World® is amongst the most eco-friendly, people-friendly clothing companies in operation today. Despite the incredible, breakthrough qualities [...]]]></description>
			<content:encoded><![CDATA[<p>All Repair the World® apparel is made sustainably from 100% recycled materials by blending recycled polyester and recycled cotton to create their incredibly soft and comfortable Reparel™ Fabric. Thanks in part to this disruptive manufacturing technology, Repair the World® is amongst the most eco-friendly, people-friendly clothing companies in operation today.</p>
<p>Despite the incredible, breakthrough qualities of their products and the company’s deep commitment to sustainability, Repair the World ® was having trouble gaining widespread recognition within the textiles industry.</p>
<p>Once Repair the World® underwent our ORBIT Assessment, they were able to to finally achieve the recognition, attention, and differentiation that their products, values, and mission so richly deserved. Through our ORBIT assessment, we helped Repair the World® to optimally communicate their core values, better define their positioning, and tell the story of their corporate citizenship to their stakeholder community. Beginning with in-depth demographic surveys and interviews, we helped Repair the World® to ascertain what socially conscious consumers looked for first and foremost when it came to sustainable apparel. With this information in hand, Brave One began an in-depth rebranding of Tulong’s web presence. After a thorough reimagining of the design, copywriting, and layout of their website, we deployed a comprehensive content marketing campaign that grew Repair the World’s consumer base and established them as a primary thought leader in the world of green clothing.</p>
<p><a href="http://braveoneagency.com/wp-content/uploads/2012/05/BraveOne_ORBIT.pdf">Learn more about the ORBIT Assessment by downloading this informational PDF.</a></p>
]]></content:encoded>
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