Brave One Agency

CSR and Cause Marketing are on their last legs. This may seem like a self-defeating assertion for an agency specializing in Cause Marketing and CSR Communications. But there it is: eventually these terms will have completely collapsed and ceased to have any meaning.This is happening because economic, social, and environmental realities are no longer simple side issues or pet projects for any company ready to play a serious role in the post-recession economy. Tomorrow’s business leaders are uniting their general marketing campaigns and cause marketing enterprises under one banner. Future CSR efforts won’t be found tucked away in annual reports, but front and center in a company’s founding principles, codes of conduct, and mission statements.

For-profit companies are not the only entities facing serious change. Moving forward, non-profits will have to adopt newer, more dynamic means to promote the efforts of their corporate partners. Corporations want their philanthropy promoted loud, far and wide. To accommodate this, non-profits need to start taking on aspects of advertising agencies, while ad agencies will need to learn a thing or two from non-profits.

At Brave One, we help all types of organizations make these transitions and cultivate new strengths for the new economy, either through a long-term retainer relationship or individual projects.