58% of consumers will cease to follow a company or brand if it acts irresponsibly towards its consumers.
Through quantitative online surveys, qualitative one-on-one interviews, and in-depth demographic testing, we work to determine who your brand is currently targeting and whether or not that demographic is your best option moving forward. Most importantly, we identify any new stakeholders, revenue streams, and media outlets that our clients have yet to explore.
Featured Research: Cab Corner
Cab Corner is an online start-up dedicated to helping travelers pair together to save money on taxi and livery car fares as well as reduce carbon emissions through carpooling. When they reached out to Brave One, they were searching for a better understanding of how to monetize their product as they prepared to present it to potential investors.
Brave One created a comprehensive revenue model that included multiple variables based on CabCorner’s initial traffic estimates. Based on the model a go-to market strategy was developed to enhance product distribution. As a result CabCorner successfully received investment, executed their market strategy, and are currently the #1 ride-sharing program in New York City.