Branding no longer takes place at a copywriter’s desk or a designer’s studio. Social Media is today’s true platform on which your brand will stake its claim. This is where you can truly engage with your community, prove your authenticity, and share your cause-related commitments with an attentive consumer audience. At Brave One we believe social media presents unique benefits to CSR and Cause Marketing initiatives that previous media outlets lacked. A well-thought and well-executed social media strategy will have more than Triple the impact of a campaign waged solely through more traditional media.

Featured Digital and Social Media Strategy: Corporate Storytelling and Your CSR Strategy

Partner and Lead Creative Director Jesse Mayhew is co-author of Corporate Storytelling and Your CSR Strategy. This white paper advises organizations on best practices for disseminating their social and environmental initiatives and provides expert advice on how to manage corporate reputations via social networks such as Facebook, Twitter, LinkedIn, Digg, and a host of others. The report has been read, approved, and applied by countless CSR and Cause Marketing Thought Leaders, and is considered a key text in the emerging canon on sustainable business practices. It is available for free here.