Do you buckle your seat belt in the backseat? UAE Nonprofit¬†“Buckle Up in the Back” wants to show you what life could be like after a traffic accident, even if you aren’t driving or riding shotgun.

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The group has begun tucking these guides into the backseat pockets of taxis and rental cars around the country as a way to inspire customers to buckle up, or risk the consequences. What would you think if you were handed one of these guides the next time you caught an Uber or a Lyft in your neighborhood?

Nonprofit: Buckle Up in the Back
Agency: Gyro Dubai