Vote for Brave One’s SXSW Eco Proposal: Green Consumers and the Marketing Revolution
Attention friends of Brave One!
Brave One has submitted a presentation to South by Southwest Eco, a conference taking place in Austin Texas this Fall from October 3-5. SXSW Eco features sessions from experts in the public, private and academic sectors committed to finding solutions for a sustainable world.
This is where you come in: SXSW Eco chooses their sessions through a public vote. We’d be honored if you take 2 minutes to create an account and vote for our presentation at the link below.
Thanks so much for your support!
Below is a description of our intended talk: Green Consumers and the Marketing Revolution
“Inbound marketing” describes a particular school of marketing that has evolved to take advantage of the Internet. Rather than pushing your message at your audience, inbound marketing is about getting found by an audience that is actively searching for you online through search engines and through social media sites. Inbound marketing holds unique advantages to companies looking to target green consumers, educate their audience, and promote their sustainability efforts and commitment to environmental stewardship. This presentation will give an overview of online marketing strategies that sustainable brands can take advantage of to establish thought leadership in their industry and effectively communicate their core values to an audience of conscientious consumers.
Speakers: Jesse Mayhew and Lukas Snelling
- Why does online marketing offer unique advantages to eco-friendly companies?
- What are the best practices for online green marketing?
- How do companies avoid green marketing cliches?
- How do companies avoid accusations of green washing and become sustainability thought leaders?
- How are green consumers changing the marketing landscape?
Category: Digital Media & Information Technology
Tags: Digital Marketing, Green Marketing, Inbound Marketing