Love watching cute puppy dogs on YouTube? By watching and sharing Pedigree New Zealand’s newest YouTube spot, not only will you see cute dogs doing cute things, you will also be raising money to support dogs in need.

The brand is giving all of the money raised from views of the video (through Youtube’s revenue sharing model) to raise money to feed and shelter under-privileged pups.

Watch it right now (and feel good about making a small contribution):

Brand: Pedigree
Agency: Colenso BBDO, New Zealand

Is YouTube revenue sharing the next wave in fundraising? Are the days of raising money for underprivileged pets through Sarah Mclachlan cryfests over? Share your thoughts in the comments below.