Do you buckle your seat belt in the backseat? UAE Nonprofit "Buckle Up in the Back" wants to show you what life could be like after a traffic accident, even if you aren't driving or riding shotgun.
Every two years the attention of the world turns to The Olympic Games. If you can focus even a fraction of this attention onto your brand and its cause, the response could be significant to both your impact and bottom-line. While there is no surefire way to connect the popularity of the Sochi Olympics to your […]
In 2013, top startups helped their customers buy fresh food through the mail, share their cars and enjoy delicious cider. We predict that 2014 will be a breakout year for startups dedicated to social good.
Setting up a blog is easy. Keeping up with it is hard. When it comes to running a business online, updating your website’s blog can quickly become one of the lowest priorities on your digital checklist. Unfortunately, a blog that goes weeks or months without an update could be costing your brand. Wondering why your […]
In a marketplace where customers put a lot of thought and effort into buying eco friendly and mission-driven products, being accused of Greenwashing can put a permanent stain onto an otherwise spotless reputation. “Greenwashing” is the practice of creating false or misleading marketing in order to promote a product as being more eco friendly than it actually is. Not […]
Managing a website’s SEO is a full-time job. If you’re a SEO beginner managing your brand’s website, all of the information out there can be overwhelming. Whether you’ve been at it for a few months or are just getting started, before you dive deep into the sea of SEO tactics, take advantage of these three […]
Dozens of new brands pop up online every single day. Some will succeed; many will not. Whether a brand is b2b, b2c, or a mix of both, there are a few mistakes that almost every new brand makes when starting out online. Here are the four mistakes that we see most often and how your […]
Earlier this month Coca Cola asked its UK customers to take a pledge to reuse or recycle their soda bottles and cans. The brand launched the “Don’t Waste. Create.” website, sharing ideas for how customers could reuse and repurpose Coke bottles instead of throwing them away.
Last spring, McDonald’s restaurants launched a campaign aimed at being more open, honest and transparent with its customers. Included in this campaign are “Our Food, Your Questions” videos on the brand’s YouTube channel. In these videos, the company answers questions submitted by its customers via social media. While the videos have been around for over […]
Telling a brand’s mission-based story should be easy. Supporting a mission, cause or charity is a ready-made story. Unfortunately, just as the singer makes the song, a great story that is told in a boring, incomplete or disconnected way will fall flat with any audience. Here are the 5 characteristics of great, mission-based, brand storytelling: […]