eCommerce Blog

Content from Brave One to guide you on your eCommerce journey.
March 26, 2014
Using Racism and Fat-Shaming to Promote Equality (for women)

Belgian organization equalpayday.be is fighting the battle for wage equality between the sexes and doing it with the help of racism and fat-shaming. The group released two spots earlier this week portraying the "absurd" notion that anyone should be paid less due to their weight or the color of their skin. The ads are light-hearted, but the […]

Read More
March 18, 2014
UAE Nonprofit Wants You to Buckle Up in Your Next Ride Home

Do you buckle your seat belt in the backseat? UAE Nonprofit "Buckle Up in the Back" wants to show you what life could be like after a traffic accident, even if you aren't driving or riding shotgun.

Read More
February 13, 2014
Social Media for Social Good: Sochi 2014

Every two years the attention of the world turns to The Olympic Games. If you can focus even a fraction of this attention onto your brand and its cause, the response could be significant to both your impact and bottom-line. While there is no surefire way to connect the popularity of the Sochi Olympics to your […]

Read More
January 21, 2014
5 Social Good Startups to Watch in 2014

In 2013, top startups helped their customers buy fresh food through the mail, share their cars and enjoy delicious cider. We predict that 2014 will be a breakout year for startups dedicated to social good.

Read More
December 10, 2013
5 Ways Your Blog Can Save Your Brand

Setting up a blog is easy. Keeping up with it is hard. When it comes to running a business online, updating your website’s blog can quickly become one of the lowest priorities on your digital checklist. Unfortunately, a blog that goes weeks or months without an update could be costing your brand. Wondering why your […]

Read More
November 12, 2013
4 Way to Avoid Greenwashing Your Eco Friendly Brand

In a marketplace where customers put a lot of thought and effort into buying eco friendly and mission-driven products, being accused of Greenwashing can put a permanent stain onto an otherwise spotless reputation. “Greenwashing” is the practice of creating false or misleading marketing in order to promote a product as being more eco friendly than it actually is. Not […]

Read More
November 6, 2013
3 Guaranteed SEO Home Runs

Managing a website’s SEO is a full-time job. If you’re a SEO beginner managing your brand’s website, all of the information out there can be overwhelming. Whether you’ve been at it for a few months or are just getting started, before you dive deep into the sea of SEO tactics, take advantage of these three […]

Read More
September 9, 2013
4 Disastrous Digital Marketing Mistakes New Brands Make

Dozens of new brands pop up online every single day. Some will succeed; many will not. Whether a brand is b2b, b2c, or a mix of both, there are a few mistakes that almost every new brand makes when starting out online. Here are the four mistakes that we see most often and how your […]

Read More
August 22, 2013
Rewarding Your Fans for an Eco-Friendly Pledge

Earlier this month Coca Cola asked its UK customers to take a pledge to reuse or recycle their soda bottles and cans. The brand launched the “Don’t Waste. Create.” website, sharing ideas for how customers could reuse and repurpose Coke bottles instead of throwing them away.

Read More
August 1, 2013
McDonald’s French Fries: Transparency Gone Bad?

Last spring, McDonald’s restaurants launched a campaign aimed at being more open, honest and transparent with its customers. Included in this campaign are “Our Food, Your Questions” videos on the brand’s YouTube channel. In these videos, the company answers questions submitted by its customers via social media. While the videos have been around for over […]

Read More