eCommerce Blog

Content from Brave One to guide you on your eCommerce journey.
January 13, 2012
Case Study: Energizer

As part of their “Now That’s Positivenergy” campaign, Energizer undertook an initiative to distribute solar lights to families throughout the world who lack access to electricity. Currently there are over 1.6 billion people in the world living without electric power. Energizer and its non-profit partner, One Million Lights, have pledged to distribute 11 million solar […]

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January 13, 2012
Case Study: Energize Vermont

Energize Vermont is a non-profit that advocates for renewable energy solutions that are in keeping with the irreplaceable character of Vermont and contribute to the well-being of its residents.

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December 13, 2011
The Cause Marketing Handbook - 50 Resources for First-time Cause Marketers

If you and your organization are looking into cause marketing for the first time you probably have many questions. With so much information out there, its hard to know which resources to trust. To help you become more comfortable with the world of cause marketing, I’ve created a list of 50 of the most reliable […]

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December 1, 2011
How to Create a Successful CSR Press Release

With over half a decade of experience dealing with press releases related to CSR, I’ve come to know what type of CSR press releases achieve success online and what sort fail. In today’s blog post I am offering a list of do’s and don’ts that will help you craft a clear, concise, and compelling CSR […]

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November 30, 2011
Introducing Brave One: An Agency for the Cause Generation

Brave One Agency specializes in Cause Marketing, Cause Branding and CSR Communications Brave One is a newly formed communications agency dedicated to helping socially and environmentally conscious organizations convey their core values. “We work with companies that realize today’s social and environmental problems are today’s business opportunities.” said Brave One Co-Founder Lukas B. Snelling. “Our […]

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November 8, 2011
Guest Blogger Gary Breece on The Holy Trinity of Corporate Communications

GARY BREECE is Executive Producer/Director of Public Address System, a multimedia production company specializing in corporate social responsibility CSR), cause marketing and public affairs communications. Gary and Brave One Co-Founder Jesse Mayhew recently collaborated on a video for Energizer’s Now That’s Positivenergy” campaign. In this blog post Gary shares his thoughts on the combined powers of […]

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November 3, 2011
Corporate Storytelling and Your CSR Strategy

Download your free PDF of this report authored by Brave One Chief Creative Officer Jesse Mayhew: Corporate Storytelling and Your CSR Strategy

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October 31, 2011
LEED and CSR: Contending or Cooperative Terms?

LEED is certainly the reigning acronym when it comes to green building, but hang around green product manufacturers and designers long enough and you’re likely to hear the term ‘CSR’ (Corporate Social Responsibility) dropped on more than one occasion. It stands to reason, as most companies concerned with environmental design are more than likely to […]

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October 31, 2011
Is Social Media a threat to Non-Profits?

Lately I’ve begun to notice a growing uneasiness within many non-profit organizations when it comes to embracing social media - particularly when it comes to issues of fundraising and volunteering. A recent news video from the Federal Times frames this issue quite nicely. It tackles the subject of social media as it pertains to the […]

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October 31, 2011
Welcome to Barker! The Brave One Blog

Since the dawn of civilization, there have been three written works that have set the world ablaze: Homer’s Odyssey, the plays of Shakespeare, and now Barker! the official blog for Brave One. Here the Brave One team will be weighing in on all of the latest cause marketing trends, offering our free expertise on issues […]

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